VACHI.info Comes into its Own
These are exciting times at VACHI. What started as a simple experiment in search engine optimization (SEO) has become a significant marketing effort for dozens of inspectors throughout the commonwealth. Within just the last few months (Nov. - Dec. '06) a number of things have happened:
1. We finally got the long-awaited point & click map up. It still needs some work, but it is an immense improvement over the original county listing format.
2. We're reorganizing the personal inspector's pages to make them more search engine friendly. This one single effort has done more for the site than any one thing we've ever done, because,
3. Google has begun to take notice. Not only has the landing page begun to show on the first page for those broader searches like, "virginia home inspector," but the county and even the individual pages are beginning to show for more specific searches like, "fauquier home inspection."
There is a pretty steep learning curve on this subject, but we're getting there. Remember, patience is virtue. Watch for upcoming improvements. We're not done yet.
1. We finally got the long-awaited point & click map up. It still needs some work, but it is an immense improvement over the original county listing format.
2. We're reorganizing the personal inspector's pages to make them more search engine friendly. This one single effort has done more for the site than any one thing we've ever done, because,
3. Google has begun to take notice. Not only has the landing page begun to show on the first page for those broader searches like, "virginia home inspector," but the county and even the individual pages are beginning to show for more specific searches like, "fauquier home inspection."
There is a pretty steep learning curve on this subject, but we're getting there. Remember, patience is virtue. Watch for upcoming improvements. We're not done yet.
posted by Hollis at 7:08 AM
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